Climate Change And The Global Warming - 1328 Words

Paris Climate Talks Climate change is one of the most important issues on the global political agenda. This is a priority topic not only for the United Nations and its Secretary-General Ban Ki-moon, but also for political, economic and religious leaders, including Pope Francis that also urges to take measures to curb global warming. Despite the recent terrorist attacks in Paris, the leaders of more than 120 countries came to the French capital in November for a final decision on a new UN climate change agreement, the negotiation process that lasted several years. Multilateral efforts to fight global warming have not always been successful. For example the failure of UN meeting in Copenhagen in 2009 that was blamed on developed countries.†¦show more content†¦The warming also leads to economic losses. It has a negative impact on water resources, food production, health and the environment that without taking proper measures leads to a loss equivalent to at least 5% of global GDP. Two-thirds of the world s CO2 emissions are produced by ten countries, led by China, the US, India and Russia. However, the amount of emissions per capita is different: for example, according to the World Bank for 2011-2015. It amounted 6.7 metric tones per capita in China, compared to 17 metric tones per capita in the US popula tion and 4.9 tones per capita in the entire world (The World Bank). Regardless, the basic elements of Paris Climate Talks package are already known. This is reflected in the text of the draft articles on the results of the negotiations, which currently consists of 51 pages. The text includes the following key elements: mitigation, adaptation, finance, technology, capacity building, transparency of actions and evaluation. Article on mitigation is devoted to what is a long-term global goal for emission reductions. For example, among the options for the long-term goal is decarburization that will be a very difficult choice to make for a country whose economy is based on fossil fuels (e.g. Russia). Adaptation of all countries is going to be needed to respond to the already occurring impacts of climate change. They are unevenly distributed around the world, where the most vulnerable countries

The Marketing Strategy of Apple - Free Essay Example

Sample details Pages: 15 Words: 4481 Downloads: 2 Date added: 2017/06/26 Category Marketing Essay Type Case study Level High school Did you like this example? Introduction The on-going technological advancements in the electronic devices industry make it very competitive (DeGusta, 2012). Companies, therefore, need to be very strategic in their marketing activities. Being among the market leaders in such an industry, Apple lays the emphasis of its strategy on innovation (Lyons, 2010). Don’t waste time! Our writers will create an original "The Marketing Strategy of Apple" essay for you Create order While it has the advantages of its strong financial position (Johnson et al., 2012), brand name (OReilly, 2014a) and excellent data access manager (Webster, 1991), it also has the disadvantages of changing management (Myslewski, 2013) and ineffective use of the cloud (Frommer, 2011). In the external environment, its loyal customer base (Elmer-DeWitt, 2012) and the growing use of smartphones (Gibbs, 2014) may prove to be beneficial for the company, while it may need to beware of the competitive rivalry arising out of technological advancements (DeGusta, 2012), impact of uncertain economic conditions (Reardon, 2009) and pressure from regulatory bodies (Kaynak and Jain, 2012). Based on its concept of differentiation (Nielson, 2014a), it designs and implements its strategies which form the marketing mix. Apple management thus needs to consider the different viewpoints about its strategies in its decision making process. Situational Analysis Strengths Apple leads the worldwide capital market, which makes its strong financial position its valuable asset (Johnson et al., 2012). The closing financial statement of Apple in December 2014 reported a net income which was the largest in the history of public limited companies (Bradshaw and Platt, 2015), making its cash in hand the highest as well (Yoffie and Rossano, 2012). Another advantage that Apple enjoys is its operating system with data access manager, which is superior to that of Windows (Webster, 1991). The $118.9bn brand name of the company is also a strategic strength as it tops the list of the worlds most valuable brands (OReilly, 2014a). Weaknesses Apple experienced the greatest loss in its history in 2011 when Steve Jobs, the genius mind behind Apples innovation, creativity and success passed away (Griggs, 2011). After his death the Chief Operating Officer Tim Cook took over as the CEO of the company (AppleInsider, 2011). This change in management turned out to be a major weakness as Tim is skilled in operational excellence, while Apple is famous for its innovation (Myslewski, 2013). This weakness was most significantly portrayed with the failure in customer experience from the newly launched iPhone5, when complaints were registered about scratches on the phones, spotty maps app replacing Google Maps, leaking light and screen issues (Gross, 2012). Moreover, Apple also has not been able to make effective use of the cloud; it bragged about the iPad 2 as being a Post-PC devise, whereas it still needed to be connected to a computer to access or transfer files (Frommer, 2011: 1). Opportunities One of the greatest opportunities Apple has in the market is its strong customer base; its customers are more seen like followers of the company. The strategy that Apple may follow is to keep the customers happy and their willingness to pay a premium price will increase (Anon., 2014). In a survey conducted, about 94% of the iOS users stated that they will only consider Apple when buying their new tablet or smartphone (Elmer-DeWitt, 2012). Farber (2013) argues that Google and Microsoft have the potential to manufacture the finest quality products on which Apple boasts, but they lack the potential to manufacture the long queues of people waiting in anticipation of buying their new iPad or iPhone. Smartphone has replaced many devices which people used to carry; watch, pocket calculator, camera and walkman are just a few examples (Gibbs, 2014). This fact creates opportunities for smartphone companies to come up with more innovative applications and features which would be well accepted and used by customers. Threats The rapid advancement in technology can be seen as a threat for Apple as all the competing organisations are always in the look-out for options to progress. Research suggests that the use of smartphones has increased like no other technological device (DeGusta, 2012). This automatically puts a pressure on the electronic gadgets producers to be a step ahead of the competition at all times. The unpredictable economic situations also pose to be a threat to electronic device producers like Apple (Reardon, 2009). During the financial crisis, the unemployment levels were high and because of lowering disposable incomes of consumers, luxury items like electronic gadgets were among the first items to be removed from their budget lists, thus shrinking the market for smartphones, tablets etc. (Fawzy and Dworski, 2011). Many smartphone companies are now approaching developing countries to carry out their manufacturing process in anticipation of hiring low-wage workers (Chu, 2014). As a result, there may be a threat of increased pressure from regulatory bodies and social groups regarding the working environment in factories, which may eat up the high profit margins generated by this strategy (Kaynak and Jain, 2012). Understanding Customers Some experts believe that if one understands the customers of a brand, he almost understands the brand itself (Clifton, 2009). Some companies like to associate the personality of their brand with the user characteristics, while there are others who would associate the elements of their brand personality with that of their spokesperson (Brengman and Willems, 2009). Apple seems to use the former strategy as it serves its socioeconomically elite customers by elite devices (MetaFacts, 2009: 1). Research suggests that Apple owners are economically more sound that those without Apple devices (MetaFacts, 2009 Appendix Graph 1). Unique Selling Proposition The differentiated products of Apple are a source of its competitive advantage (Johnson et al., 2012). Lyons (2010) argues that no company has a better spirit of innovation than Apple. In such a highly competitive market, it is able to ensure that no other company is able to imitate its unique capabilities (Terwiesch and Ulrich, 2013). Although Sony is also able to produce high-tech products, the design and integration of Apple are still not easy to replicate (Rothaermel, 2013). Hestad (2013) identifies the level of intricacy that is taken care of while designing Apple products; even the white colour of the iPod was finalised with the mutual consent of the chief designer Jonathan and Steve Jobs himself. Furthermore, other companies are trying to catch up to Apples vertical integration system, but they find it difficult to do so because Apple owns just the right chip manufacturers, standards and controls, whereby all its devices sync easily with each other (Nielson, 2014b). Segmentation, Targeting and Positioning The market for smartphone is growing at a fast pace (Visions, 2012), which depicts how important it has become for people where they cannot imagine their lives without their phone (Duerson, 2012). There are different views and ongoing debates about Apples target market. There is some evidence about Apple focussing on the tech-savvy youth, mostly students (Appleyard, 2008), however, Apple devices are also widely used by affluent business professionals for their work (Apple Inc., 2015a). Considering the media habits of Apple customers, research suggests that they prefer reading Big Guardian or Grazia and spare about 1-5 hours watching TV per week (OReilly, 2014b). They are also seen as being status and brand conscious (OMurchu, 2015). Because its competitive advantage lies in its design, Apples most loyal customers include graphics designers, editors, artists and digital video producers (Franzen and Moriarty, 2015). Carmi Levi, the VP of marketing at a multinational agency, believ es that the marketing of Apple creates a differentiating factor by positioning it as a solutions company, as opposed to a tech company (OMurchu, 2015). Its easy-to-use technology and user-friendly nature goes with the tagline it introduced for Macintosh: The computer for the rest of us (Gartenberg, 2010: 1). The brand position has evolved throughout its journey, but Apple management claims that the brand promise is still the same (Marketing Minds, 2015). However there are controversies about this statement after the documentary Apples broken promises by BBC Panorama (Thomas, 2014: 1). The Marketing Mix Product The strategy Apple follows is to create the best product which generates a better user experience with every new launch, which is why their focus is not on producing products needed by customers, but desired by them (Bulik, 2008). Simplicity and intuitiveness are the two major characteristics of its products (DeMers, 2014: 2). The Mac Computer was the first launch by Apple, which was then considered overpriced and was perceived to be targeting only a niche market (Wouters, 2014). The company outstood in the industry for the first time after launching its portable music player, the iPod (Khan, Alam and Alam, 2015). The other products by the company namely the iPhone, iPad and Apple TV further strengthened the company and helped build its brand image (Bulik, 2008). While Apples management states that its product strategy revolves around peoples feelings of excitement and pride have when they own Apple products (M2 Presswire, 1998), there are criticisms about its strategy, pointed specifically at the Apple Watch. Critics state that Apple has lost its focus after this launch, as watches have nothing to do with the smartphone or tablet business (Benzinga, 2014). On the other hand, supporters of the Apple Watch think it is a great innovative step, whereby the concept of smartwatches will be introduced in the mass market. It is also considered to be ideal for software developers, who can create innovative apps by using it (Bajarin, 2014). Promotion Apple also incorporates its concept of simplicity in its promotion, as it believes that flashy messages, giving too much information are too mainstream and not appreciated by the people (DeMers, 2014). It therefore prefers a simple white background in its commercials with light, catchy music (Wouters, 2014). The communication messages revolve around the emotions aroused by the brand; these include ones desire and dreams, hopes for the future and urge to be socially superior (Azzawi and Ezeh, 2012). At the time when iPod was launched, Jobs realised that a conventional form of advertising was required in order to inform the customers about its features. It revolved around the brands social acceptability concept, whereby owners would feel proud of owning such a devise (Marketing Minds, 2015). On the other hand, Apples promotional alliance in UK and Germany was greatly criticised with assertions that it had probably lost other means of promotion. Through this alliance, Coke was to l ink its website with that of iTunes and millions of free downloads were offered to music lovers on purchase of Coke bottles (Ward, 2006). Price Due to its differentiated products, Apple focusses on premium pricing strategy (Nielson, 2014a). It gives the company an advantage, whereby it does not have to get into price wars with competing organisations. Steve Jobs strategised to give higher priority to profits instead of market share, which resulted in production of high-end products and pricing them accordingly (Nielson, 2014a). Wouters (2014) stresses that Apple has never competed on price, and because of its brand recognition created over time, customers are willing to pay the higher price it charges. Critics argue that Apple will soon face challenges related to its pricing strategy as other companies may give it a tough competition through their low-priced products (Nielson, 2014a). An example is the case of iPads; research indicates that most of iPad users are not very loyal Apple customers and they may switch to tablets from other companies if they get them at cheaper prices (Anon., 2010b). It is therefore predicted that due to its premium pricing approach, Apple may lose the tablet market to competitors (Anon., 2010b). Chulkov and Nizovtsev (2014) further strengthen the argument by using the iPhone example. After two months of the launch, the company abruptly reduced the price by $200, which resulted in the loss of confidence of the early adopters, who had waited in long queues at the launch time to buy their iPhones. Due to this price change, Apples share price also dropped and some analysts predicted that the company would not be able to keep up with the competition if it continues with the same pricing strategy (Wingfield, 2007). Place and Distribution Strategy By introducing its own retail outlets and online store along with dealership with other mobile stores, Apples approach was to adopt a hybrid distribution strategy (Wouters, 2014). In 2002, there were concerns about the customer service provided by small-scale dealers of technology devices and since Apple did not want its image to be jeopardised, it reduced its number of small-scale dealers to only 1% (Viardot, 2004). Apples strong supply chain can be considered as one of the reasons behind its success because outsourcing is also done strategically (SupplyChain 24/7, 2015). It relies on many suppliers all over the world for the same raw materials, so that if one company is not able to provide the material on time, another one can help to keep up with the rising demand (SupplyChain 24/7, 2015). There are, however, allegations about ethical dealing regarding Apples Supply chain as portrayed in the documentary by BBC Panorama, which shows that Apple factories are provided in from da ngerous and illegal mines (Thomas, 2014). Although Apple management did claim that those accusations were false (BBC News, 2014), there is no source to prove the truth of those statements as yet. People According to Borison (2014), Apple takes pride in its workers who become a source of inspiration for their peers and customers. This example was set forward by Steve Jobs himself, who was said to be the most influential figure in the top 100 list by the MediaGuardian (Anon., 2010a). Employees at Apple state that they feel great about being a catalyst to change because of working in an organisation that emphasises on innovation (Hughes, 2010). Apple claims to provide the best employee working conditions in the technology industry (Nuttall, 2012), however, the investigation by BBC Panorama portrayed long working hours, poor living conditions and intimidating work culture in factories where Apple products were manufactured (Thomas, 2014). In the same documentary, there were also concerns revealed about the suicides at another factory supplying Apple products. Process The strategy behind production of Apples innovative devices remains mysterious as it is mostly considered as a secret recipe (Panzarino, 2012). All of the devices undergo standard process guidelines set by the company, which include product design, testing, polishing, packaging etc. (Satariano, 2013). Initially there is an idea generation stage, after which a dummy device is created which is tested and after being reviewed by the team of experts, a standard process is devised for its production (Elmansy, 2014). Analysing Apples design and creative strategy, one may say that it is not an abrupt plan to invent novel solutions, but it takes an excellent team work, driven by enthusiasm (Elmansy, 2014). Physical Evidence According to Gmoser (2014), all the space in an Apple retail store is designed in such an attractive way that it interests people to buy their devices. Singh, Katiyar and Verma (2014) emphasise the importance of store layout and design in creating great customer experience, which helps in translating the desire to a final purchase decision. Due to this reason, the store design strategy was slightly tweaked for Apple Watch. While Apple Stores are normally seen without carpeted floors, the specific design for Apple watches included carpeting on the floor because the store designers overheard a conversation between some customers mentioning that they would not be likely to buy a watch from a carpet-less store (Hughes, 2015). Relationship Marketing According to Kotler and Keller (2012), exceptional value creation by organisations does not only result in customer satisfaction, but is raised to the level of customer delight. It is perhaps this customer delight which Apple intends to create through its enhanced user experience (Johnson et al., 2012). The iPad has a CRM tool specifically designed for business users who would need to have customer information such as meeting with clients and the like. This imparts that Apple is not only concerned about understanding its own customers, but it is also thoughtful about coming up with a better solutions whereby they can also deal well with their customers (Apple Inc., 2011). According to Temkin Experience Ratings 2015, Apple is ranked the highest along with Amazon in providing valuable customer experience (Close-Up, 2015). It goes so deep into delivering exceptional value to its customers that it organized a training session, whereby Mac users were given an opportunity to learn differ ent functions of the computer in which they had problems. It was led by expert tutors who ensured that the customer experience was worth the effort and the money they were paying for it (Boudreau, 2008). Sustainability Apple claims to be involved in responsible management practices to benefit the environment (MH, 2015). The management plans to employ renewable energy to run its operations worldwide, introducing a new product packaging made from virgin paper (MH, 2015). In order to create such types of forests from which virgin paper would be prepared, Apple formed a partnership with the Conservation Fund (Apple Inc., 2015b). A 2014 report indicates that Apple tops the technology companies list as being most environmental friendly, as it is the only organisation which avoids usage of detrimental chemicals in all its products, thus protecting human health (Ritchie, 2014). Apple also has regulations for its suppliers to be environmentally responsible. On the contrary, the BBC Panorama investigation depicted that Apple suppliers owned mining ships which endangered the marine life and the environment (Thomas, 2014). Where analysts criticise Apples aggressive strategies of high-scale production to stay ahead of competition as being hazardous to the environment (Bradshaw and Platt, 2015), Apple claims to have preventive measures to support its high-scale production by using energy obtained from cleaner sources to protect the environment (Apple Inc., 2015b). Conclusion Like every company, Apple also plans its strategies and implements them considering its own perspective. In the environment, however, there are different views about understanding the initiatives taken by the company. Positive aspects of these opinions will further strengthen Apple as a brand, however, the negative opinions need to be tactfully handled, as they may do serious harm to the company. Critical evaluation of each aspect of their marketing strategy would make them sustain their strengths and overcome their weaknesses. References Anon. (2010a). DIGITAL: Apple Reveals its Core Strength Against Nokia. Music Week, pp. 10. Anon. (2010b). Strategy Analytics Says Apples iPad Faces Pricing Challenge. Entertainment Close Up. 9th December. Anon. (2014). Apple Keeps Customers Happy And Paying a Little More Each Year. The Guardian. 14th September [Online] Available at: https://www.theguardian.com/technology/2014/sep/14/apple-customers-happy-paying-more-each-year-iphone-6 AppleInsider (2011). Steve Jobs Resigns as Apple CEO, Tim Cook Takes Over. 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[Online] Available at: https://www.wsj.com/articles/SB118900567113618144 Wouters, A. (2014). Apple Google: A Comparative Analysis of Marketing Approaches and Strategies. Czech Journal of Social Sciences, Business and Economics, Vol. 3, No. 4, pp. 31-43. Yoffie, D.B., and Rossano, P. (2012). Apple Inc. in 2012. Harvard Business School Case 712-490. [Online] Available at: https://www.academia.edu/6804251/Apple_Inc._in_2012 Appendix Graph 1 Source: (MetaFacts, 2009: 1).

Robert Hunter West s Milton And The Angels - 1572 Words

Robert Hunter West. Milton and the Angels. The University of Georgia: The University of Georgia Press, 1955. Robert H. West’s Milton and the Angels consists of ten chapters which are divided into two main sections. The first half of the book expounds upon the history of the study of angels in the Western hemisphere and then in England specifically. The second half of the book examines the titular subject of John Milton’s propositions on angels. The final chapter of the work, reiterates and summarizes all nine previous chapters to reveal their larger purpose and significance within the book itself and within Milton’s entire career. Through the structure, West outlines that he â€Å"tried to give an orderly and proportioned, though elementary,†¦show more content†¦(13-14) While each of the different traditions had very different beliefs on the details of angelology, such as the exemplified Catholic and Protestant differences, each agreed upon the necessity of angelology, which West reveals through the words of John Calvin. Beyond the question of the rank, West expounds upon controversies about the nature, purpose, substance, ability, activity, and humanity of angels throughout every age of history from the Greek and Roman empires to Milton’s seventeenth-century England to both contextualize the book’s subject for readers and to illuminate the significance and depth behind John Milton’s own literary representation of angels. In chapters six and seven, West introduces Milton’s angelology and examines the choices he makes throughout his literature to maintain a specific representation of the angels and other supernatural subjects. Specifically, West identifies three problems Milton had to overcome in writing Paradise Lost, which involved balancing the need for literary description with the strict, biblical interpretation of angels hailed in Puritanism, deciding which opinions on angelology could be used to truthfully deduce the needed level of description, and broadly,Show MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesRadical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITYRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreStrategic Marketing Management337596 Words   |  1351 Pagespreparing for the Marketing Planning paper in the CIM’s Diploma examinations âž ¡ Marketing practitioners who will benefit from a comprehensive review of current thinking in the field of strategic marketing planning, implementation and control. Richard M S Wilson Colin Gilligan Overview of the book’s structure 1 Introduction Stage One Where are we now? Strategic and marketing analysis 2 Marketing auditing and the analysis of capability 3 Segmental, productivity and ratio analysis 4 Market

The Effects Of Food And Related Processed Materials

Throughout my short eighteen years of life, I have always gobbled up everything that pleased me. If I wanted a cookie, I would have seven. If I wanted to eat ramen at twelve o’clock at night, I would walk to the kitchen and cook it. I never had a problem with eating immense amounts of food. In contrast, my mother always believed that I ate too little, so I was always encouraged (sometimes forced) to consume anything and everything when I felt the smallest inclination to eat. I never thought about where the food came from or what process was used to make and ship these goods. If I desired food, there was nothing stopping me from having it. My roommate in college, however, changed my perception of food and related processed materials. Melody, my roommate, is a dedicated vegan, abstaining from any types of meat, seafood, milk, eggs, cheese, butter, or gelatin. Her diet is greatly restricted and requires immense planning and calculation. As a college student, it is a luxury to be able to prefer different types of foods. Therefore, she never has anything to eat in the dining halls as there are no vegan options. Instead, she survives on a diet of lettuce, mixed vegetables, beans, and rice every day while I eat a complete, balanced meal. Despite this adversity, she is dedicated to her strict diet. In a world where only a few items are made without butter, eggs, cheese, or milk, I do not know how she resists her temptation to break out of her regimen. In numerous parts of theShow MoreRelatedGood Food Should Be A Right, Not A Privilege Essay1464 Words   |  6 Pages â€Å"Good food should be a right, not a privilege,† said Alice Waters, a Cal Alumnus who is now a chef, an author, and the owner of Chez Panisse, a renowned restaurant in Berkeley, California, that promotes the use of fresh, organic ingredients for its cuisine. I cannot agree with her more. Growing up in Taipei, Taiwan, a small country where fresh, locally grown food is ubiquitous, I have always taken quality food for granted. All over the city are traditional markets that ship agricultural productsRead MoreEssay about Many Causes of Cancer948 Words   |  4 Pageschildren. Although the age and cancer are positively related, it is not necessarily that each old person will have cancer. 3. Life styles and bad habits There are many factors that could be included in bad life styles and habits, and may cause cancer. The most harmful agents are tobacco and alcohol. There is no doubt that tobacco-smoking and alcohol-drinking people may have cancer during their life. Some specific cancer types are mostly related to tobacco and alcohol consumption (such as mouth, esophagusRead More1. Overview of the industry The food processing or food manufacturing industry includes companies600 Words   |  3 Pages1. Overview of the industry The food processing or food manufacturing industry includes companies that transform livestock and agricultural products into products used for intermediate or final consumption. Processed foods are products in which a raw commodity is transformed into a processed product through the use of materials, labor, equipment, and technology. According to the The North American Industrial Classification Systems (NAICS), the food processing industry can categorize into nine subsectors:Read MoreThe Worst Foods For Kids1257 Words   |  6 Pages Worst Foods for Kids Most parents are aware of the importance of the early formative years for their children. The first few years of a child’s life are setting the stage for his or her development when they are learning language and their motor, social and cognitive skills are formed. The brain grows at its fastest rate during the first three years, during which proper nutrition is crucial to have a positive impact on the child’s developing intelligence. A research study conducted in 2010 showedRead MoreThe Competitive Advantage of Tyson Foods1148 Words   |  5 PagesAdvantage: The competitive advantage that Tyson Foods Inc. holds is the large size of the company and its brand equity. As was mentioned before, the amount of market share that Tyson has been able to maintain gives the company an edge over the competition. The fact that Tyson supplied meat products to large franchises such as McDonalds and KFC gives the meat processor stable profits. Brand equity has also strengthened Tyson’s ability to compete in the foods industry. Advertising and promotion expensesRead MoreGenetic Material From A Species1293 Words   |  6 Pagesinsurance, a career, and so forth. Something else that I’ve recently become concerned with is food. If genetic material from another species is added to the host, the resulting organism is called transgenic. If genetic material from the same species or a species that can naturally breed with the host is used the resulting organism is called cisgenic (Wikipedia). Now, most people probably don’t think of food when they think of things that concern them. If we were to ask a group of adults to make aRead MoreChildhood Obesity And Its Effects On Children945 Words   |  4 Pagesworld are the main factors contributing to childhood obesity. Therefore, we need to intervene and improve those areas at once to reduce childhood obesity and be able to raise healthy children. Childhood obesity is associated with a lot of health-related problems and leads to health risks in adulthood. Problems with obesity are not only physiological but psychological and social as well. Physically, overweight children run the risk of heart diseases, Type 2 diabetes, arthritis, gall bladder diseaseRead MoreFast Food Is Defined As Food That Is Low In Nutritional1269 Words   |  6 PagesFast food is defined as food that is low in nutritional value and prepared quickly and in large quantities. Fast food advertisements can be seen all over the world and readily available to most of the world s population. Fast food also falls under scrutiny, being the number one cause of childhood obesity and largely connected to many of the world s leading causes of health related illnesses. Even though fast food causes a large number of negative effects on the body, 50 million Americans are buyingRead MoreLow Fat Diet vs. Low Carb Diet1391 Words   |  6 Pagesattention for many good reaso ns. Cholesterol levels in the blood could increase because of it and ultimately a persons risk for heart disease would also heighten. Also, some fatty foods, or basically the delicious foods such as bacon, sausage, and potato chips often have fewer vitamins and minerals than low-fat foods (Zelman, 2007). Moreover and that’s why dieters stay away from fat, it has about twice as many calories per gram as carbohydrates and proteins. A gram of fat has 9 calories, while aRead MoreWhat Are Gmos Or Genetically Modified Organisms?1230 Words   |  5 Pagesexactly GMOs are? By definition GMOs are organisms whose genetic material has been altered using genetic engineering techniques. This may include the mutation, insertion, or deletion of genes. Hearing that may make many individuals not want to eat anything that has been missed with in that manner. Around ten thousand years ago when man realized they didn’t have to chase there food around they could grow it. They then started manipulated Food and animals. Every living thing has DNA which has chromosomes

Medea Plot Analysis - 1392 Words

Medea is an ancient Greek tragedy play written by Euripides. The play bases itself on the ancient myth of Jason and Medea. The plays plot centers itself on the actions of Medea who was the Barbarians former prince who seeks revenge against Jason who betrayed her with another woman. Considered as one the best work produced by Euripides, the play has earned the writer several awards including the Dionysian festival awards in 431BCE (Williamson 1) Therefore, the purpose of this paper is to discuss in length the flow of events in the play. To accomplish its objective, the paper will have a close look at the synopsis of the play, the plays main characters of the story and an analysis of the play. Plot After the Golden Fleece adventure, Jason†¦show more content†¦I shall bury them with my own hand and takes the corpses with her as she flies away triumphant.` Analysis of the Plot As in the case with most of the Greek plays, this takes place in just a single scene, outside the faà §ade, which was Jasons and Medes palace. In this case, events that took place outside the palace like the murder of the two sons is described in an elaborate speech delivered by a messenger. The plays exhibit some universal themes such as passion and rage, which are expressed by Medeas extreme behavior and emotions, which makes her to, seek revenge, which she achieves through the shedding of blood. The nurse echoes her rage when she warns her boys not to go in the house her rage — Im sure of that — before she strikes out at someone. I pray it will be enemies and not loved ones she hurts (Euripides, 5). Out of the rage that she posses, she ends up even destroying that which was not supposed to get the consequences of what conspired between the father and mother. On the other hand, Jasons betrayal transformed her passion into rage expressed by her wife by killing their sons, Creons and her daughter. Revenge is another theme that loudly speaks for itself. Medea depicts revenge by being willing to sacrifice everything including her family to make her revenge perfect. During her speech, she speaks with bitterness, and her words depict a lot of vengeance due to what the husband has done to her. At the chorus, she says I ask youShow MoreRelated Aristotle’s Elements of Tragedy1473 Words   |  6 Pagessubjects Aristotle has influenced include: logic, physics, government and poetry. Aristotle’s study of poetry mainly focused on the elements to a good tragedy. Some of his elements have been used in Greek tragedies and modern movies. The Greek play, Medea, and the modern movie, No Country for Old Men, use elements from Aristotle philosophy, while using similar and different techniques but both achieving an effective tragedy. In Aristotle’s book, Poetics, he defines tragedy as, â€Å"an imitation of an actionRead MoreThe Tragedy Of Euripides Medea1593 Words   |  7 PagesEuripides’ Medea is considered, according to Aristotle’s Poetics, a tragedy. The play centers on Medea, an outsider and wife to Jason, who seeks to punish Jason for taking another wife. The play is considered a tragedy because it contains the three unities as well as the six elements of drama mentioned by Aristotle. Despite the fact that the does the play fits the criteria of what Aristotle considers tragedy, however, Medea is actually not a tragedy but tells the story about a successful revengeRead More Euripedes Medea versus Aristotlean Poetics Essay1570 Words   |  7 Pagesthe stage. His rules of tragedy in fact made a deep imprint on the writing of tragic works, while he influenced the structure of theatre, with his analysis of human nature. Euripides Medea, a Greek tragedy written with partial adherence to the Aristotelian rules, explores the continuation of the ancient Greek tales surrounding the mythology of Medea, Princess of Colchis, and granddaughter of Helios, the sun god, with heartlessness to rival the infamous Circe. While the structure of this play undoubtedlyRead MoreMedeo is a Play Based on the Myth of Jason and Medea Written by Euripides1248 Words   |  5 PagesMedea is a play based on the myth of Jason and Medea written by Euripides. The play involves the love between two mythical characters: Jason and Medea. The play reaches its climax when Medea is betrayed by Jason when he choses another woman for her youthful beauty. Euripides is able to involve the audience by using dramatic scenery on how Medea choses to respond to this theatrical situation according to the patriarchal culture she lives in. Furthermore, the analysis focuses upon the system of masculinityRead MoreThemes of Medea1751 Words   |  8 Pages2011 Medea Video Project Analysis The â€Å"Medean† Hillbillies Euripides’ Medea is classified an ancient Greek tragedy. However, this story is much more than a tragedy. The story of Medea is one that definitely grabs the reader’s attention through both its text and its themes. The themes that the story of Medea presents are very practical and still continue to exist in humanity today. The three largest and most obvious themes that a reader is most likely to find and relate to while reading Medea areRead More Comedic Violence in The Medea, The Oresteia, and Antigone Essay2353 Words   |  10 PagesComedic Violence in The Medea, The Oresteia, and Antigone      Ã‚  Ã‚   Almost no Greek tragedy escapes the use of violence. The Medea, The Oresteia, Antigone, and other classic works of Grecian tragoidia all involve huge components of violence in many prominent places, and for all of these stories, violent action is an integral part of the play. Medea, especially, is a character worthy of note in this regard; her tumultuous life can be plotted accurately along a path of aggression and passionate fitsRead More Euripides Support of Women’s Rights Essay4032 Words   |  17 Pagesthemselves to do.   Other women appear to be the root of grave evils, or simply perpetrators of heinous crimes.   In a day when analysis of characters and plot had yet to be invented, it is easy to see why he might have been thought to be very much against women.   However, when looking back with current understanding of what Euripides was doing at the time, armed with knowledge of plot devices and Socratic philosophy, this argument simply does not hold u p.   In fact, a very strong argument can be made toRead MoreConflict Between Male And Female Characters2154 Words   |  9 Pagesreversals are found aplenty, emphasised and made comic by cross-dressing whilst in tragedy, it appears rarer. Furthermore, in tragedy the role reversal focuses on the women’s function as usurping the roles designated for male characters. Euripides’ Medea and Aristophanes’ Women at Thesmophoria provide one with a paradigm from each genre of how sexual role reversal can explore alternative representations of gender and result in having a transgressive impact on dominating gender ideology. Both playwrightsRead MoreReflection Of Ovids Metamorphoss1330 Words   |  6 PagesArthur Golding issued the first complete English version. The poem was immensely popular and went through six printings during Shakespeares lifetime. The Neoclassical eighteenth century poets valued the Metamorphoses for its metric skill and for its analysis of passi on. An eighteenth-century English translation was by â€Å"several hands,† including John Drydens. During the nineteenth century in England, the Metamorphoses was, as Horace Gregory, a twentieth-century translator of the poem, notes, relegatedRead More Importance of the Tutor in Electra1623 Words   |  7 Pagesherself is a somewhat minor character, the Tutor. This attendant of Orestes emerges only three times and is on stage for less than twenty percent of the spoken lines, yet his role in driving the plot is as great as any. If Aristotle, one of the true masters of ancient thought, is correct in saying The Plot, then, is the first principle, and, as it were, the soul of a tragedy, then the Tutor can truly be considered one of the most significant characters in the entire drama.   Ã‚  Ã‚   The relationship

Woman in Black

Woman in Black- drama coursework Essay The Woman in Black was written by Susan Hill in 1983, but was first published by Hamish Hamilton in 1983 as a hardback book. Most of the ideas for the Woman in Black came from M.R James. In 1989, The Woman in Black went onto television as a film thanks to a television writer called Nigel Kneal. In 1987, it became a stage play, and was first performed in Scarborough at the Theatre-by-the-sea. Then in 1989, the stage play moved to the Fortune theatre in Londons west end. A young solicitor goes to stay at a house on the Nine lives causeway, and experiences lots of strange and scary noises and haunting as he goes through some of Mrs Drablows papers. The main haunting noise he hears is of a horse and cart that crashed, followed on by the severe screaming of a young child and a woman. One day Mr Kipps goes to a funeral, and sees a woman dressed in black with a pale and wasted face, standing amongst a group of young children. Mr Kipps realises there is more to Alice Drablow then he thought. In Crythin Gifford, nobody is happy to talk about the history of Mrs Drablow or the woman in black, for when they tried to find out, it caused them great pain and fear. When the solicitor talks to Mr Kipps, he finds out that Jennet Humfrye, sister to Mrs Drablow had a child, but could not look after it. So the baby boy was adopted by Mrs Drablow and her husband, who both insisted that the boy should never know that Jennet was his real mother. After a long while of Jennet trying to get contact with him, she was eventually allowed to be his nursemaid, as long as she never told him the truth. One day Jennets son was on a pony and trap going along the causeway, and it got lost and sunk into the marshes, which killed everybody on it. Jennet was looking out the window of Eel Marsh house, and saw this. She died later and started to haunt Eel marsh house and Crythin Gifford with revenge. She was now known as the woman in black. According to local people there, if somebody saw the woman in black, the death of a child would occur later, and this did happen, when Arthur Kipps returned to London. He gets married and has a child. He goes to the fair one day with his wife, Stella and his child, and the wife and child decide to get on the pony and trap. Mr Kipps sees the woman in black once more, and the pony and trap crashes, killing the child and badly injuring Stella. Stella later dies. The main characters in the woman in black are:  Ã‚  Arthur Kipps (Michael Burell)  Ã‚  The actor (Dominic Marsh)  Ã‚  The woman in black (Paul Shelley and Damien Matthews)  On lesson one, the whole class gathered into a circle, and we turned the lights off. We were in the drama studio, and were gathered around a small paper fire lit up orange. The laptop was on playing lots of spooky and noises, making the class very tense and anxious. This was the day of Halloween, which made the tension build even higher, for we were expecting something to happen on Halloween. One by one we told ghostly experiences, and certain people kept saying they heard noises or saw white specks of light flying across the ceiling. Lots of suspension had been built up. This caused everybody to cling to people beside them, for they became really paranoid. Then, about 10 minutes into the lesson, the door handle on the cupboard beside the entrance door had been placed down a little bit. This kept on happening every few minutes, which kept causing everybody to point, scream and gasp. I particularly felt extremely scared and paranoid, for I was sitting in a position in the circle where I was in front of it. Even though I was at a distance, I still felt terrified. Some people were so scared they were either really shaking or close to tears. I kept on hearing scratching noises, and could not stop looking behind me. .u5417733d1031170a083da7b36daad0e1 , .u5417733d1031170a083da7b36daad0e1 .postImageUrl , .u5417733d1031170a083da7b36daad0e1 .centered-text-area { min-height: 80px; position: relative; } .u5417733d1031170a083da7b36daad0e1 , .u5417733d1031170a083da7b36daad0e1:hover , .u5417733d1031170a083da7b36daad0e1:visited , .u5417733d1031170a083da7b36daad0e1:active { border:0!important; } .u5417733d1031170a083da7b36daad0e1 .clearfix:after { content: ""; display: table; clear: both; } .u5417733d1031170a083da7b36daad0e1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5417733d1031170a083da7b36daad0e1:active , .u5417733d1031170a083da7b36daad0e1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5417733d1031170a083da7b36daad0e1 .centered-text-area { width: 100%; position: relative ; } .u5417733d1031170a083da7b36daad0e1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5417733d1031170a083da7b36daad0e1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5417733d1031170a083da7b36daad0e1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5417733d1031170a083da7b36daad0e1:hover .ctaButton { background-color: #34495E!important; } .u5417733d1031170a083da7b36daad0e1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5417733d1031170a083da7b36daad0e1 .u5417733d1031170a083da7b36daad0e1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5417733d1031170a083da7b36daad0e1:after { content: ""; display: block; clear: both; } READ: Duffys Poem EssayStephanie Charles went to open the door, and it flew open, with a dark figure standing there in a white mask. We were absolutely petrified, and could not think about anything else, but to get as far away as possible.  The main explorative strategy that went on was narration, which is when a character talks and tell the story to the audience, and what certain characters are about to do. This helped me to understand that it depends on how the narrator tells the story to make it scary, and how much tension and suspense that can be built up. It also helped me see that when your scared, you do not know what to do. This relates to the part in the woman in blac k when Arthur saw the woman in black in the graveyard, and he just ran away for he was really frightened. This helps me to understand the play, because I now see that Arthur did not want to tell his wife about seeing the woman in black, for he knew his children would die one day when he saw her again. On lesson two, we got into pairs, and told each other about our ghostly experiences. We chose the worst story, and got together with another pair, Sophie Moore and Stephanie Orford to act the story out. The worst story was Stephanie Charles, when she was doing a Ouija board with 3 other friends, and one of her friends fainted, because they felt the feelings of death. The role play me, Stephanie Orphord and Sophie Moore played was the 3 friends who were participating, and Stephanie Charles did all the communication with the spiritual side, and putting all our forefingers on the glass, allowing it to be moved by the ghost. I also played the friend who fainted from feeling death. When we performed it on stage to everyone, we sat round in a circle, but made sure our backs were not facing the audience. We also left a gap in the circle, allowing the audience to see how we were acting out our fingers being moved when they were on the glass.  This activity helped us to explore the idea of telling tales, because we realised how to build up suspension between us and the audience, and how curious mysterious situations made the audience. Adding in certain situations taught us on how to keep the audience watching, and how to surprise them when they least expect it. Explorative strategies we used was role play, which is when a certain person takes on the role, situation, emotions and personality of a certain character. I used role play when I took the role of fainting. This helped me understand how dangerous and how terrifying doing something like a Ouija board is, and how it can go very wrong. It also helped me to understand the play, because it helped me see how worried and scared Arthur Kipps must have been when his child and wife died. This situation relates to me fainting, for it shows how petrified and worried my friends would have been for me.

Nursing Case Study

Questions: 1. What information do you need to decide whether Mr. Satos symptoms are normal changes of aging or true indicators of cognitive decline? 2. What resources might you access to help the patient and family? 3. What other disciplines might be important to involve in Mr. Satos care?4. Consider an older adult who is experiencing vision changes and has difficulty reading the small print in the newspaper. Identify ways to assist this patient in taking six daily medications that come in individually labeled pill containers.5. Identify 3 community resources available for the older adult in the community you reside that you can share with your patients. Answers: 1: Mr. Sato has trouble remembering things and sometimes he seems lost while riding. These momentary lapses are normal in aged person as they suffer from the cognitive decline during the aging process. In older people, information processing slows down, and they have trouble multitasking. But this kind of memory complaints are not signs of dementia. Mr. Sato has dementia can be predicted only if he shows the inability to learn and acquire new information. However, mild episodic memory is a precursor of the disease. To confirm dementia in a patient, any two of the following function must be significantly impaired: Memory, communication, and language, ability to pay attention, reasoning and visual perception (Simard et al., 2015). 2: The resource which could help patients and family include linking with the Alzheimer Society. This society can help the patient with the management of disease at the time of diagnosis and during the progression and treatment of illness. Another resource could be education about dementia by awareness programs, support from doctors, coordination from community health care and written resources like medical magazines, etc. to assist patient and family member in dealing with the disease. Respite care and technological ways of dealing with dementia are also helpful (Boots et al., 2014). 3: Other disciplines who are important in caring for Mr. Sato includes- Nurse- Helping in personal care and carrying out daily activities of life. Physician- Helps in identifying a change in cognitive function, counseling, and routine diagnostic evaluation. Geritrician- Helps in evaluation, diagnosis and management of dementia like symptoms. Psychologist- Provides neuropsychological assessment in case mild cognitive disrorder or dementia. Physical therapist- Assist and educates patient and family member in increasing function and mobility (Fraker et al., 2014). 4: To help an older adult having the problem with vision and reading the small print in the newspaper, it is necessary to mark his six medications properly so that he doesn't take wrong medication due to his vision. His six medications may be grouped together according to the time of the day he will have the medicines. Accordingly medications for each time of the day can be separated. Then in the pouch of medication for one time, we can stick stickers or write in bold like morning or lunch or dinner. The old adult can understand by seeing the stickers and take his medication without any confusion. 5: Three community resources for older patients include the following- Adult health care programs- These are licensed community-based health programs providing services to the elderly with chronic diseases, cognitive impairment, and other disabilities. Disease prevention and health promotion programs- These are programs designed to support the older patient in preventing illness and managing their physical condition. These health promotion activities help elderly patients to manage their disease and live an independent life. Community-based adult service: The primary objective of this service is to restore capacity in elderly person to deal with their disabilities and promoting self-care (Tam Tham et al., 2013). Reference Boots, L. M. M., Vugt, M. E., Knippenberg, R. J. M., Kempen, G. I. J. M., Verhey, F. R. J. (2014). A systematic review of Internet based supportive interventions for caregivers of patients with dementia.International journal of geriatric psychiatry,29(4), 331-344. Fraker, J., Kales, H. C., Blazek, M., Kavanagh, J., Gitlin, L. N. (2014). The role of the occupational therapist in the management of neuropsychiatric symptoms of dementia in clinical settings.Occupational therapy in health care,28(1), 4-20. Simard, M., van Reekum, R., Cohen, T. (2015). A review of the cognitive and behavioral symptoms in dementia with Lewy bodies.The Journal of neuropsychiatry and clinical neurosciences. Tam Tham, H., Cepoiu Martin, M., Ronksley, P. E., Maxwell, C. J., Hemmelgarn, B. R. (2013). Dementia case management and risk of long term care placement: a systematic review and meta analysis.International journal of geriatric psychiatry,28(9), 889-902.